For Nina P'itay it is essential to be able to publicize our quest to generate a sustainable value chain in our environment that lasts over time. For this reason, we adopt the circular economy model that begins with taking advantage of resources in a conscious way, knowing the impact that our actions generate on the environment in each of the stages of development of a product. Part of our work is to spread to consumers the responsibility of their own decisions to close the linear waste chain in the fashion industry.
Having a conscious and sustainable wardrobe implies reducing our consumption by using high-quality garments that guarantee durability. Nina P'itay raises awareness about the benefits of alpaca fiber by providing garments that are not designed to be thrown away, but allow long-term use, repair and reuse.